Cookie Policy



Last modified: October 6, 2022


This Cookie Policy explains how Anastasia Beverly Hills, Inc., our affiliates and subsidiaries (together “ABH,” “we,” “our,” “us”) uses cookies and similar technologies on our United Kingdom website located (the “Site”). Herein we explain what these technologies are and why we use them, and your rights to control our use of them.


This Site is operated by The Limited (“THG”), a limited company registered in England and Wales under company number 05016010. THG will set cookies on the Site on our behalf. In some cases, we may use cookies and similar technologies to collect personal information, or information that becomes personal information if we combine it with other information. In such cases the ABH Privacy Policy will apply in addition to this Cookie Policy. With regard to payment information, THG independently controls the collection and processing of such information. Please read the corresponding THG Privacy Policy to understand how your payment information will be processed.


We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. If we do, last modified date above will be updated. You should revisit this page if you wish to keep yourself informed. If you have any questions about our use of cookies or other technologies, please email us, and advise that it concerns the UK Site.




A cookie is a small text file that a website asks your browser to store on your device in order to remember information about you, such as your language preference. Those cookies are set by THG on our behalf and are called first-party cookies. We also use third-party cookies – which are cookies set by third-party organisations – for our advertising and marketing efforts.


Cookies do not contain confidential information such as your home address, telephone number or credit card details. We do not exchange cookies with any third-party websites or external data suppliers. If you do choose to disable cookies, you may find that certain sections of the Site do not work properly.




Cookies are not the only way to recognize or track users of the Site. We may use other similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs") to track users of the Site. These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has interacted with the Site, such as opening an e-mail that we have sent them. The use of web beacons (or similar technologies) allow us, for example, to monitor the traffic patterns of users within the Site, to deliver or communicate with cookies, to understand whether you have come to the Site from an online advertisement displayed on a third-party website, to improve our online services, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.


We and our service providers and third parties we collaborate with, including ad networks, may use cross-device/cross-context tracking. For example, you might use multiple browsers on a single device, or use various devices (such as desktops, smartphones, and tablets), which can result in your having multiple accounts or profiles across these various contexts and devices. Cross-device/cross-context technology may be used to connect these various accounts or profiles and the corresponding data from the different contexts and devices.




When you access the Site, we or companies we work with may place cookies on your computer or other device. These technologies help us better understand user behaviour, and inform us about which parts of our websites people have visited.


We use first party and third party cookies to recognize you as a ABH customer, customize our content, and advertising, to measure promotional effectiveness, and to collect information about your computer or other access device to mitigate risk, help prevent fraud, and promote trust and safety.


We may place cookies from third-party service providers who may use information about your visits to other websites to target advertisements for products and services available from ABH. We do not control the types of information collected and stored by these third-party cookies. You should check the third-party's website for more information on how they use cookies.


The following are some examples of information that we collect and how we may use it:

· We may collect and store details of how you use the Site. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

· We may collect information such as your language, inferred zip code or area code, unique device identifier, referrer URL, location, and time zone so that we can better understand customer behaviour and improve our services.


What Types of Cookies Do we use?


We may use the following types of cookies on the Site:



Strictly Necessary or Essential Cookies

Essential cookies are also referred to as “strictly necessary” since without them we cannot provide the functionality required to use the Site. For example, essential Cookies may bolster security, or help with load balancing as users navigate through the Site.

Analytic & Performance Cookies

Performance/Analytics Cookies track information about visits to the Site so that we or our Customers can make improvements and report on performance. These Cookies collect information about how visitors use the Site, which site or page the user came from, the number of each user’s visits and how long a user stays on the Site. We may also use Analytics Cookies to test new features to see how users react to them.

Functionality Cookies

During users’ interaction with the Site, Functionality Cookies are used to remember information users have entered. They also store user preferences when personalizing the Site to optimize the use of the Site. These preferences are remembered through the use of the persistent Cookies, and the next time a user engages with the Site they will not have to set them again.

Browsing Activity Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Social Media Cookies

These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

Targeting Cookies


We and third-party advertising partners may use cookies to collect data from visitors to the Site for analytics and targeted advertising purposes. These cookies may be used to build a profile of your interests and show you relevant ads on other sites. They are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will still continue to see generic advertising on the Site and elsewhere online.




You can decide whether you want to prevent websites from setting cookies altogether. If you do this, some functionality of our website may not be available or work properly. To adjust your cookie settings click on the link below.


Cookies Settings


Browser controls. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use the Site although your access to some functionality and areas may be restricted. .Learn more about how to adjust the settings for different browsers:

Disabling Most Interest Based Advertising. Most advertising networks offer you a way to opt out of interest based advertising. If you would like to find out more information, please visit or


Opting-out of Third Party Analytics. We use Google Analytics cookies to collect information about the user behaviour on some of our online Properties. The information is used to collect data reports to improve the content and performance of the Site. Google’s privacy policy is located at

By agreeing to this, you consent to the use of cookies by us as described above. Read more about cookies (but please remember that we are not responsible for external websites).