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3 instalments of £20.33 with Klarna Learn more
Your future brows begin with a stroke of Genius. Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
- * In independent trials on hair cut from volunteers
User Perception Claims
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
- *In a 12-week independent study of 112 women
Featured Ingredients
- A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.
- Korean Red Ginseng helps to make brow hair appear thicker.
- Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.
- Biotin helps to coat the hair to create fuller looking strands.
- Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.
- Before use, cleanse skin as normal and pat skin dry.
- Apply directly to clean brows, focusing on sparse areas.
- Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
- Use short, hair-like strokes starting at the root and working in the direction of hair growth.
- Allow the formula one to two minutes to dry before grooming and styling your brows.
- Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
- Brow Genius requires continued use to maintain benefits.
- Keep out of eyes. Discontinue use if irritation occurs.
Pro Tips:
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Safe for everyday use.
- Dries clear, no flakes, stiffness or stickiness.
- For all skin types
- Recyclable packaging
- Vegan & Cruelty-Free
- This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan
WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL
Ingredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.
Brow Genius Brow Serum
The must-have duo for creating fuller-looking, feathered brows, featuring two essential ABH products.
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Cruelty Free
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Vegan
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Golden Ratio®
Earn 61 points when purchasing this product
£61.00
In stock
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3 instalments of £20.33 with Klarna Learn more

Free Gift
Receive a free gift when you spend £40+ or when you spend £100+, select a mystery gift at checkout.
*Offer cannot be used in conjunction with another. Offer ends 22 December 09:00 GMT.

Receive a free gift when you spend £40+ or when you spend £100+, select a mystery gift at checkout.
*Offer cannot be used in conjunction with another. Offer ends 22 December 09:00 GMT.
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Your future brows begin with a stroke of Genius. Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
- * In independent trials on hair cut from volunteers
User Perception Claims
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
- *In a 12-week independent study of 112 women
Featured Ingredients
- A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.
- Korean Red Ginseng helps to make brow hair appear thicker.
- Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.
- Biotin helps to coat the hair to create fuller looking strands.
- Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.
- Before use, cleanse skin as normal and pat skin dry.
- Apply directly to clean brows, focusing on sparse areas.
- Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
- Use short, hair-like strokes starting at the root and working in the direction of hair growth.
- Allow the formula one to two minutes to dry before grooming and styling your brows.
- Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
- Brow Genius requires continued use to maintain benefits.
- Keep out of eyes. Discontinue use if irritation occurs.
Pro Tips:
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Safe for everyday use.
- Dries clear, no flakes, stiffness or stickiness.
- For all skin types
- Recyclable packaging
- Vegan & Cruelty-Free
- This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan
WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL
Ingredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.
FREQUENTLY BOUGHT TOGETHER



Total Price: £80.00
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Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of Anastasia Beverly Hills.
Brow Genius
Being an older woman, I didn't think anything would help the hairs in the tails of my eyebrows grow again, until I found Brow Genius. It took a little time, but I stuck with it and now, there are hairs in the brow tails that haven't grown in years. I LOVE this product and recommend it without hesitation.
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Works!!!
Ive use tons of brow serums and this one works faster than any other I've used. I noticed a difference in my brows within 2 weeks and they are still getting thicker and fuller. I'm very happy with this product and highly recommend.
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Wow!
I am actually really impressed with this serum. The formula is nice and doesn't cake up in the brows. You can literally apply it it dries down then you can apply your other brow products without issue. The tail of my brows has grown in quite well. I am very pleased with this product.
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Noticable difference!
I have sparse brows. I always have to fill them in with makeup. I was looking for something that would give me a more full look. I'm pleased to say that after using this brow serum twice a day for a few weeks, I have noticed a difference in the fullness of my brows!
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Wonderful
It worked great! My eyebrows are so full and thick. I would definitely recommend to friends and family
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Fuller eyebrows!
I never had full or defined eyebrows in my life and always haf to draw them before going out. Too many sparse areas to fill, however since I started using this serum in the morning and evening I noticed that my eyebrow hairs started growing out in the areas I never seen them coming. I was pleasantly surprised that my eyebrows started to look more defined and fuller. I will definitely continue on using this serum!
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Great Product
It's easy to use and no weird smell. I've noticed some baby hairs growing in so I am excited to keep using the product to see the best results. The formula is a little creamier than rapid lash or other brow products I've used. I love it ❣️
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It works
My brows have never felt so thick and as full as I could expect them for someone with very little brows. I will keep using it.
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Helped With Struggling Eyebrow Growth
I really loved using this product. After a few days of applying twice a day, I could tell there was growth in the sparse areas of my eyebrows. Additionally, the serum made both my eyebrows very soft .
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Thicker better brows!
Wonderful brow serum. Worked well definitely noticed a big difference in how thick my eyebrow hair is.
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