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Your future brows begin with a stroke of Genius. Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you'll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you've always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
- * In independent trials on hair cut from volunteers
User Perception Claims
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
- *In a 12-week independent study of 112 women
Featured Ingredients
- A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.
- Korean Red Ginseng helps to make brow hair appear thicker.
- Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.
- Biotin helps to coat the hair to create fuller looking strands.
- Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.
Volume: 3.5 mL
- Before use, cleanse skin as normal and pat skin dry.
- Apply directly to clean brows, focusing on sparse areas.
- Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
- Use short, hair-like strokes starting at the root and working in the direction of hair growth.
- Allow the formula one to two minutes to dry before grooming and styling your brows.
- Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
- Brow Genius requires continued use to maintain benefits.
- Keep out of eyes. Discontinue use if irritation occurs.
Pro Tips:
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Protects eyebrow hairs against breakage
- Promotes thicker-looking brows
- Smooths, softens and tames coarse and wiry hairs
- Nourishes the hair, follicles and skin
- Hydrates and conditions the brow hairs
- Safe for everyday use.
- Dries clear, no flakes, stiffness or stickiness.
- For all skin types
- Recyclable packaging
- Vegan & Cruelty-Free
- This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan
WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL
Ingredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.
BROW GENIUS SERUM® - 3.5ML
A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows.
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Cruelty Free
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Vegan
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Golden Ratio®
Earn 61 points when purchasing this product
£61.00
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3 instalments of £20.33 with Klarna Learn more
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Your future brows begin with a stroke of Genius. Brow Genius® blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you'll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you've always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.
- Proven to strengthen hair surface by 52%*
- Proven to reduce breakage by 52%*
- Proven to improve texture by 85%*
- Proven to increase smoothness and softness by 85%*
- * In independent trials on hair cut from volunteers
User Perception Claims
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
- *In a 12-week independent study of 112 women
Featured Ingredients
- A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage.
- Korean Red Ginseng helps to make brow hair appear thicker.
- Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability.
- Biotin helps to coat the hair to create fuller looking strands.
- Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.
Volume: 3.5 mL
- Before use, cleanse skin as normal and pat skin dry.
- Apply directly to clean brows, focusing on sparse areas.
- Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
- Use short, hair-like strokes starting at the root and working in the direction of hair growth.
- Allow the formula one to two minutes to dry before grooming and styling your brows.
- Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
- Brow Genius requires continued use to maintain benefits.
- Keep out of eyes. Discontinue use if irritation occurs.
Pro Tips:
- Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
- Protects eyebrow hairs against breakage
- Promotes thicker-looking brows
- Smooths, softens and tames coarse and wiry hairs
- Nourishes the hair, follicles and skin
- Hydrates and conditions the brow hairs
- Safe for everyday use.
- Dries clear, no flakes, stiffness or stickiness.
- For all skin types
- Recyclable packaging
- Vegan & Cruelty-Free
- This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan
WATER/AQUA/EAU, RICINUS COMMUNIS (CASTOR) SEED OIL, GLYCERIN, PANTHENOL, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, BUTYLENE GLYCOL, PROPANEDIOL, HYDROXYPROPYLGLUCONAMIDE, HYDROXYPROPYLAMMONIUM GLUCONATE, MYRISTOYL PENTAPEPTIDE-17, ACETYL TETRAPEPTIDE-3, BIOTIN, DEXTRAN, PANAX GINSENG ROOT EXTRACT, TRIFOLIUM PRATENSE (CLOVER) FLOWER EXTRACT, CAFFEINE, C15-23 ALKANE, TOCOPHERYL ACETATE, DECYL GLUCOSIDE, LECITHIN, ALCOHOL, ETHYLHEXYLGLYCERIN, C13-14 ALKANE, POTASSIUM SORBATE, CITRIC ACID, CAPRYLYL GLYCOL, 1,2-HEXANEDIOL, SODIUM BENZOATE, TARTARIC ACID, BENZOIC ACID, BENZYL ALCOHOL, TOCOPHEROL
Ingredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.
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Customer Reviews
Top Customer Reviews
Where reviews refer to cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of Anastasia Beverly Hills.
Best mascara ever!!!!
Let me just say that i have used many many mascara's over the years! And, this mascara by far is the best mascara i have ever used!! And, although i haven't tried the eye liner yet i am sure it will be just as awesome!!
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Waste of $96
Not just that the product didnt work,my brows had been falling off and i have a bald spot on my left brow now.never buying it again.
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Doesn’t help grow brows
This product does not do everything it says it does. This product will help condition your brows and make them easier to take and smooth them- it will not help your brows look fuller or grow. I’ve been using this product for a few months now every night and all I have noticed is that my brows are easier to take and much softer. I would not repurchase this.
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Perfect
The perfect gel for eyebrows. It holds all day and night. Love the clear option and I loved the colored options that they have too. The consistency is perfect, not too thick or thin.
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Amazing
This product works so well! I used to not have particular eyebrows, and now I have flawless ones! I highly recommend this product to people who feel they need a brow lift.
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It works!!!!
I gotta say, this serum works!! I used it for couple of weeks, and noticed a huge difference, looks fuller and slightly darker. Definitely going to keep using, highly recommend.
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Conditions your eyebrows
My brows look fuller and brow makeup goes on smoother after conditioning my eye brows. This is a wonderful idea and way to do it with Anastasia Beverly Hills Brow Genius Serum!
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No Difference
Seemed to tame but when they are naturally thin I’ll take some volume. Almost seemed as if it darkened them. Not a fan either way did not help, didn’t even make the ones that do grow grow any quicker
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Brows and Lashes Linger & Stronger
I got this in my Ipsy icon box and started using this immediately! My brows are getting thicker and my lashes are getting longer! When u wear lashes everyday it can take a toll on your real lashes but this serum is definitely been helping💕
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Great serum
I like the way if feels. Not greasy or sticky. A little early yet to see if it protects my brows from coming out more. That’s the only reason for the four star review.
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